About

VANESSA BAILEY

With 15+ years of experience working in the design/marketing industry, mostly in the food, beverage, and wellness space, I have extensive expertise developing and championing brand guidelines, as well as creating eye-catching designs at a 360° view. One of my many strengths includes crafting cohesive brand work that stretches across multiple mediums and channels. My designs and creative direction have been featured across top companies such as Kahlua, Absolut, Deep Eddy Vodka, Jack Daniel’s, Stella Cidre, Whole Foods Market, TJX, Anheuser-Busch, Keurig, Nestlé, Church & Dwight, and more. I am constantly looking at the market and consumer behavior in order to craft content that speaks to targeted audiences.

My expansive skill set include planning to implement brand strategies that stem from the brand's core purpose, vision, values, audience, market, and personality, while also leveraging trends and seasonality. I am seasoned in sourcing and planning photoshoot/video shoot art direction, setting the creative tone for campaigns from the design to the copy, orchestrating the rollout of assets for launches, building programs, and partnerships, and collaborating with several different roles to execute creative, such as photographers, stylists, programmers and more. I have a strong visual and typographic sensibility and have an expert-level understanding of InDesign, Illustrator, Photoshop, etc., but I am a designer so let's be real: I use whatever program works to get the desired result and am a lifelong learner!

I pride myself on being an artistic visionary who isn’t afraid to break the rules (if we are on brand, of course!). Furthermore, I constantly have my finger on the pulse of current trends and know how to map the path to success. With all my years of experience, I have been able to develop as a “jack of all trades” by creating designs for various teams across multiple platforms. I hold strong attention to detail and have a trained eye to pick up on what most might overlook. I am passionate about collaborating with internal and external stakeholders to deliver remarkable results. Thank you for exploring my portfolio for some great examples of my work. If you have any questions, please reach out.