STRATEGY

My strategy is to take a brand and look at where it sits, what consumers think and what you want them to think. I then apply my designs, current trends + messaging and personal experience to elevate the brand and drive a consistent persona.

BRAND IDENTITY

From a complete re-brand overhaul to a newly polished version of your current logo, I like to leverage my personal contacts of copywriters, designers and photographers to develop, identity and capture the brand voice & tone. I follow an approach that lays out your goals and brand value propositions, and build an identity that will intrigue your target market and beyond. I am seasoned in leading branding workshops in order to best carve out an organization’s brand pillars and successfully convert it into a visual identity. EXAMPLE

BRAND EXPERIENCES

I believe user experience is a direct effect on the brand. When I take my design, brand voice/tone and web for a cohesive digital experience, a print campaign or packaging rollout, it assures consistency of the experience of your brand. EXAMPLE

RESEARCH & INSIGHTS

I can help you position your brand intentionally. Brand positioning is a strategic framework to position your brand clearly and uniquely, and to inform short-term, reputation-enhancing promotional initiatives. I work to create brand strategy that includes a purpose statement, mission, values, brand promise, voice and tone, and brand architecture. This is vital when it comes to making brands that perform and scale.